Increase Buyer Decisions Dramatically with Infomercials

There are some distinct advantages that infomercials have over print brochures. According to a recent study done by the Wharton School of Business at the University of Pennsylvania, an infomercial that is well produced will increase the speed of consumer buying decisions by more than 72 percent . Infomercials also increase the ability of the… Continue reading Increase Buyer Decisions Dramatically with Infomercials

Construction Safety Training and the Bottom Line

As soon as human beings learned how to create things larger than themselves, they had to devise lifting gear to hoist and move them. While rolling and sliding could sometimes do the trick, handholds were not always readily available, so durable and dependable ropes were developed and refined. Ropes as thick as seven millimeters were… Continue reading Construction Safety Training and the Bottom Line